Callen Neasmith

Digital & Graphic Designer

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G'day, good to see you. My name is Callen Neasmith and I am a London based digital and graphic designer with a particular interest in digital, web and brand. In the past I have worked with studios such as Alphabetical Studio, Studio Mass, Love + Money and Studio TunTun. Currently, I am on the tube working on Sunny Press Edition 2 and in my spare time I am trying to do a Blender. Get in touch and let’s make some cool shit.

SELECTED PROJECTS

      The London Group is a group of multi-faceted artists with a rich history spanning over more than 100 years. Their rebrand reflects a transformation of the group, making it more relevant, adaptable and unique in the modern age sparked by a need to remain dynamic within the digital sphere. In addition to a new logo, a vibrant colour scheme and overall style, the motion of the brand represents the idea of people coming together with a common purpose despite differing origins. Playful yet considered movement as each element makes it way into frame and jarring crops of the logomark, allow the brand to create it's own form of art from negative space. A distinctive yet reductive approach allows for the hero of each deliverable which are often exhibitions and galleries, enough to room to be championed without losing a sense of brand.

    • In development 2022.

      EXTERNAL LINKS

        Website and rebranding for Career Wellbeing, career counsellor and positive wellbeing coach. Assisting people either get back on their feet or switch up their career trajectory with practical, unique approaches to realising and honing client skills. Site design and brand emphasises qualities of focus and clarity with sharp 3D renders and interactions that guide the eye to specific elements. Designed in Figma and developed in Webflow. (Site now superseeded)

          Sunny Press is a joint collaboration born from lockdown reflecting on changing relationships with nature throughout a period of isolation. The small press hosts a mixture of words and art from friends and family - hoping to encourage contributors to 'look on the bright side of life'. Sunny takes on a sophisticated yet playful editorial design style, breaking conventional type boundaries through experimenting with engaging layouts. Sunny's pieces can often feel confronting but aim to give readers a new lease of life as we begin to enter a new COVID-Normal.

            Eve Street is an electrician company based in Auckland that pays homage to JP's no nonsense Aunty - known for being reliable and getting the job done right without complaints. The brand adapts a contrasting style to the many electricians in Auckland, most notably through a diverse colour pallette underpinned by brands values evoking homeliness and familiarity. At it's core, Eve Street Electricians is known for the good, honest work they provide its commerical and residential clients enshrined in its understated design based loosely on vintage milk bars and signage systems from around the world such as the New York subway system. The font used is commonplace in NZ on many of its street signs.

            EXTERNAL LINKS

              A Naarm-Based music and arts initiative creating welcoming, surreal spaces celebrating music and community. Love Project wishes to share its passion for music through beautiful events and sharing performances of local and international talent. Love Project branding encapsulates a moment of serenity, encouraging its community to take a step back from the hustle and bustle of the everyday and to be present in a single moment. The graphic system implemented is versatile, reductive yet recognisable to represent the bespoke, understated nature of the brand.

                I've learnt best from other's transparency and generosity with their inner workings and so in similar fashion, invade my digital personal space as much as you want. See link below. Cheers!

                EXTERNAL LINKS

              Project Archive (Newest to Oldest)

                  The London Group is a group of multi-faceted artists with a rich history spanning over more than 100 years. Their rebrand reflects a transformation of the group, making it more relevant, adaptable and unique in the modern age sparked by a need to remain dynamic within the digital sphere. In addition to a new logo, a vibrant colour scheme and overall style, the motion of the brand represents the idea of people coming together with a common purpose despite differing origins. Playful yet considered movement as each element makes it way into frame and jarring crops of the logomark, allow the brand to create it's own form of art from negative space. A distinctive yet reductive approach allows for the hero of each deliverable which are often exhibitions and galleries, enough to room to be championed without losing a sense of brand.

                    Various graphic works for XPRESS, headed out by Melbourne based DJ Traxion. In collaboration with Henry Leng.

                    EXTERNAL LINKS

                      Minimum viable brand for Doctor's Orders, a new Naarm-based events and music collective hosting parties and streaming mix series from local artists. A vibrant, visually jarring brand direction with enough flexibility to cater to a wide range of artists and music styles.

                      EXTERNAL LINKS

                        Website and rebranding for Career Wellbeing, career counsellor and positive wellbeing coach. Assisting people either get back on their feet or switch up their career trajectory with practical, unique approaches to realising and honing client skills. Site design and brand emphasises qualities of focus and clarity with sharp 3D renders and interactions that guide the eye to specific elements. Designed in Figma and developed in Webflow. (Site now superseeded)

                          Collection of collages created from personal street art archives in London, Paris, Rotterdam, Amsterdam and Berlin.

                            Print collateral for The Green located in Fortitude Valley, Brisbane. Lebanese inspired bar and restaurant inspired by vintage Beirut. A chaotic and brash collage creates a mish-mash of textures that contradict the somewhat luxurious and sauve setting of the restaurant itself.

                            EXTERNAL LINKS

                              Sunny Press is a joint collaboration born from lockdown reflecting on changing relationships with nature throughout a period of isolation. The small press hosts a mixture of words and art from friends and family - hoping to encourage contributors to 'look on the bright side of life'. Sunny takes on a sophisticated yet playful editorial design style, breaking conventional type boundaries through experimenting with engaging layouts. Sunny's pieces can often feel confronting but aim to give readers a new lease of life as we begin to enter a new COVID-Normal.

                                "Prepare your minds and wallets for the greatest bargains the subterranean sales world has to present. on offer, products and services for the everyday lollygagger, tomfoolerer, joker, humorist, rapscallion, merrymaker, knucklehead, hooligan, charleton, hoodlum, rabbel-rouser and all others full of joyful whimsy." With the homie Henry Leng.

                                EXTERNAL LINKS

                                  Book Runner is a Melbourne based second hand book retailer. A design style that utilises a sophisticated, modular structure to its site with compliments from retro style illustrations and colour pops. Book Runner’s design and tone of voice encompasses reliability in its service, approachability in nature and a dedicated champion for discovering renewed treasures for local bookworms. (Site now superseeded)

                                    Essa is a restaurant based in Brisbane usually set in dark moody lighting for a fine dining experience in Fortitude Valley. Sunday School sees Essa open it's doors to all walks of life with big open windows, plenty of light, plenty of booze and a more casual laidback vibe. Posters and digital deliverables were made for annoucement purposes which strike against the conseravative and somewhat solemn appearance of the Essa brand.

                                    EXTERNAL LINKS

                                      A selection of graphic and digital expressions for Love Project across their events

                                        Eve Street is an electrician company based in Auckland that pays homage to JP's no nonsense Aunty - known for being reliable and getting the job done right without complaints. The brand adapts a contrasting style to the many electricians in Auckland, most notably through a diverse colour pallette underpinned by brands values evoking homeliness and familiarity. At it's core, Eve Street Electricians is known for the good, honest work they provide its commerical and residential clients enshrined in its understated design based loosely on vintage milk bars and signage systems from around the world such as the New York subway system. The font used is commonplace in NZ on many of its street signs.

                                        EXTERNAL LINKS
                                      • In development 2022-2023.

                                          Inviting guests to critically analyse education systems with an interactive exhibition, the program encourages individuals to question the status quo and to be active in shaping the future of their own and their students educations.

                                            A Naarm-Based music and arts initiative creating welcoming, surreal spaces celebrating music and community. Love Project wishes to share its passion for music through beautiful events and sharing performances of local and international talent. Love Project branding encapsulates a moment of serenity, encouraging its community to take a step back from the hustle and bustle of the everyday and to be present in a single moment. The graphic system implemented is versatile, reductive yet recognisable to represent the bespoke, understated nature of the brand.

                                              ‘Young Perspectives’ is a writing platform designed for close friends to share their stories about life from the viewport of their 20s. Here, you’ll find a collection of personal pieces that reflect on our limited yet unequivocally compelling life experience. Contributors are Melbourne based with various levels of writing ability. All photos are supplied by the authors. This platform is updated with new writers and work on an adhoc basis, serving as a time capsule, materialising a moment in time.

                                                'Business As Unusual: Melbourne' is a photographic archive documenting the devastating effect COVID-19 has had on business small and large within Victoria's Capital City. Images depict a diverse scope of creative licensing through typography as many undergo the disappointment and uncertainty of closing their store or dramatically changing their policies. The result: A jarring and beautifully unique collage of artworks presenting the same core message. 'Business As Unusual: Melbourne' collates this signage in a way that represents the interference and chaos the pandemic has caused for Melburnians.

                                                  Bedford Pizzeria is a North Melbourne Pizzeria with an affinity for good food and mateship - churning out Pizza from a grungy, secluded laneway. Bedford seeks to target a younger demographic of adults who are likely to engage with the Pizzeria not only for its good food but the complimentary banter and charming nature of the restaurant.

                                                  EXTERNAL LINKS

                                                    I've learnt best from other's transparency and generosity with their inner workings and so in similar fashion, invade my digital personal space as much as you want. See link below. Cheers!

                                                    EXTERNAL LINKS

                                                      A collection of all the sites I've burned through - sorted newest to oldest.

                                                    Callen Neasmith 2022 ©
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